Huiyuan juice and bottles of Coca-cola on sale at a super market in Yichang, Hubei province, on September 3, 2008. The world's biggest beverage maker Coca-Cola has offered to buy China's Huiyuan Juice for $2.3 billion, 300 percent more than its last closing price.[Asianewsphoto]
While Coca-Cola and Huiyuan both seem satisfied with the deal, many ordinary Chinese think otherwise.
Having just been listed among the top 25 domestic brands last year by China Brand Union Association, Huiyuan had the largest share in the Chinese juice market and was the pride of many Chinese as an example of a domestic brand that competes successfully among its international rivals.
"Huiyuan would become a brand under Coca-Cola, which has achieved a major
strategic triumph. It will get not only the top brand in China, but also the market. It would take Coca-Cola back to the top of the Chinese beverage market,"
"But it would mean a heavy loss to Chinese domestic brands, which are under severe crisis now," said Li.
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